Ottawa Senators announce 3-year helmet sponsorship deal
The Ottawa Senators will have a sponsor on their helmets for the next three seasons when playing on the road.
The Senators announced a partnership with Ottawa-based software company Kinaxis to have their logo emblazoned on players’ white road helmets through the 2024-25 season.
The Kinaxis logo will be displayed on the Senators helmets for the first time on Oct. 13, when the Sens visit Buffalo, N.Y. to face the Sabres in their regular season opener.
“This represents an exciting new partnership with a local success story that operates on the global stage,” said Senators president of business operations Anthony LeBlanc in a news release. “We share common philosophies towards partnering for success, investing in our community and positive employee engagement and look forward to working with Kinaxis for many years.”
Kinaxis's headquarters is located on Palladium Drive, a short distance from the Canadian Tire Centre. The company makes supply chain management and sales software for large corporations. It went public in 2014 and is listed on the Toronto Stock Exchange.
“On behalf of the hundreds of employees based in Ottawa, it is a privilege to partner with such an amazing team,” said Kinaxis CEO John Sicard.
NHL teams have been including sponsorships on players’ gear this season. The Toronto Maple Leafs announced the word “Milk” would appear on jerseys in partnership with the Dairy Farmers of Ontario. RBC is the sponsor on Montreal Canadiens jerseys.
CTVNews.ca Top Stories
LIVE B.C. seeks ban on using drugs in 'all public spaces,' shifting approach to decriminalization
The B.C. government is moving to have drug use banned in 'all public spaces,' marking a major shift in the province's approach to decriminalization.
Air traveller complaints to Canadian Transportation Agency hit new high
The Canadian Transportation Agency has hit a record high of more than 71,000 complaints in a backlog. The quasi-judicial regulator and tribunal tasked with settling disputes between customers and the airlines says the backlog is growing because the number of incoming complaints keeps increasing.
Orca calf that was trapped in B.C. lagoon for weeks swims free
An orca whale calf that has been stranded in a B.C. lagoon for weeks after her pregnant mother died swam out on her own early Friday morning.
Sophie Gregoire Trudeau on navigating post-political life, co-parenting and freedom
Sophie Gregoire Trudeau says there is 'still so much love' between her and Prime Minister Justin Trudeau, as they navigate their post-separation relationship co-parenting their three children.
More than 115 cases of eye damage reported in Ontario after solar eclipse
More than 115 people who viewed the solar eclipse in Ontario earlier this month experienced eye damage after the event, according to eye doctors in the province.
U.S. flight attendant indicted in attempt to record teen girl in airplane bathroom
An American Airlines flight attendant was indicted Thursday after authorities said he tried to secretly record video of a 14-year-old girl using an airplane bathroom last September.
76ers All-Star centre Joel Embiid says he has Bell's palsy
Philadelphia 76ers All-Star centre Joel Embiid has been diagnosed with Bell’s palsy, a form of facial paralysis he says has affected him since before the play-in tournament.
AFN chief says Air Canada offered a 15% discount after her headdress was mishandled
After the Assembly of First Nations' national chief complained to Air Canada about how staffers treated her and her ceremonial headdress on a flight this week, she says the airline responded by offering a 15 per cent discount on her next flight.
Trump's lawyers try to discredit testimony of prosecution's first witness in hush money trial
Donald Trump's defence team attacked the credibility Friday of the prosecution's first witness in his hush money case, seeking to discredit testimony detailing a scheme between Trump and a tabloid to bury negative stories to protect the Republican's 2016 presidential campaign.