Ottawa Senators announce 3-year helmet sponsorship deal
The Ottawa Senators will have a sponsor on their helmets for the next three seasons when playing on the road.
The Senators announced a partnership with Ottawa-based software company Kinaxis to have their logo emblazoned on players’ white road helmets through the 2024-25 season.
The Kinaxis logo will be displayed on the Senators helmets for the first time on Oct. 13, when the Sens visit Buffalo, N.Y. to face the Sabres in their regular season opener.
“This represents an exciting new partnership with a local success story that operates on the global stage,” said Senators president of business operations Anthony LeBlanc in a news release. “We share common philosophies towards partnering for success, investing in our community and positive employee engagement and look forward to working with Kinaxis for many years.”
Kinaxis's headquarters is located on Palladium Drive, a short distance from the Canadian Tire Centre. The company makes supply chain management and sales software for large corporations. It went public in 2014 and is listed on the Toronto Stock Exchange.
“On behalf of the hundreds of employees based in Ottawa, it is a privilege to partner with such an amazing team,” said Kinaxis CEO John Sicard.
NHL teams have been including sponsorships on players’ gear this season. The Toronto Maple Leafs announced the word “Milk” would appear on jerseys in partnership with the Dairy Farmers of Ontario. RBC is the sponsor on Montreal Canadiens jerseys.
CTVNews.ca Top Stories
NEW From yearning for a change to cost of living, why some Canadians have left or may leave the country
For some immigrants, their dreams of permanently settling in Canada have taken an unexpected twist.
NEW Capital gains tax change 'shortsighted' and 'sows division' business groups tell Freeland
Forging ahead with increasing Canada's capital gains inclusion rate 'sows division,' and is a 'shortsighted' way to improve the deficit, business groups are warning Finance Minister Chrystia Freeland.
Here are the ultraprocessed foods you most need to avoid, according to a 30-year study
Studies have shown that ultraprocessed foods can have a detrimental impact on health. But 30 years of research show they don’t all have the same impact.
Documents reveal Canada praised Haitian sanctioned over alleged gangland connections
A Canadian diplomat and an RCMP officer heaped praise and gratitude on a sanctioned Haitian businessman that Global Affairs accuses of gangland connections, after he allowed a helicopter airlift of Canadian citizens and police at his luxury golf course last month, emails provided by his lawyers suggest.
Blind Sask. boy heading to international braille competition hopes to increase accessibility for visually impaired
A Saskatchewan boy who qualified for an international braille competition in Los Angeles next month hopes he can inspire change in his home province.
Police handcuff man trying to enter Drake's Toronto mansion
Toronto police say a man was taken into custody outside Drake's Bridle Path mansion Wednesday afternoon after he tried to gain access to the residence.
Minister said 'hundreds' of Canadians might use Gaza visa. More than 7,500 applied.
An immigration lawyer in Toronto says new figures from the federal government show just how 'grudging' Ottawa's efforts have been to rescue Canadians' family members from the war in the Gaza Strip.
Canucks claw out 5-4 comeback win over Oilers in Game 1
Dakota Joshua had a goal and two assists and the Vancouver Canucks scored three third-period goals to claw out a 5-4 comeback victory over the Edmonton Oilers in Game 1 of their second-round playoff series Wednesday.
U.S. presidential candidate RFK Jr. had a brain worm, has recovered, campaign says
Independent U.S. presidential candidate Robert F. Kennedy Jr. had a parasite in his brain more than a decade ago, but has fully recovered, his campaign said, after the New York Times reported about the ailment.