Flyers and TV ads are being challenged by tweets and Facebook "likes" as retailers try and connect with shoppers through social media this holiday season.
People at Ottawa's Rideau Centre Friday said they heard about their deals on Twitter.
"I got these jeans at $119 for $27," said Amanda Ainsile. "I saw this one for American Eagle on Twitter about 40 per cent off."
Nicholas Guillen said he was at the Rideau Centre when he saw some tweets on his phone.
"(May as well) look at some discounted stuff . . . get a deal," he said.
Walmart, Canadian Tire and Futureshop are just some of the other major stores to take to social media for Black Friday, or #BlackFriday to tweeters (the number one trending topic that day.)
You can expect to see lots of buzz online for Cyber Monday, as that day is all about hitting the Internet for sales,
The biggest online shopping day of the year gives people a chance to avoid the crowds and have their purchases come to them, instead of having to carry them around.
Still, some prefer the atmosphere of more traditional shopping.
"It's also about coming to the mall," said Mikela Govig. "The holiday spirit."
With a report from CTV Ottawa's Stefanie Masotti
