GPS devices are a multi-billion-dollar industry that has exploded in recent years.
The focus is starting to shift to "what more can I do" with a device that was originally designed to guide people from point A to point B.
That's where the Canadian web business POI Friend (or Point of Interest Friend) comes into the mix. Destinations that reflect a customer's interest are loaded onto a GPS along with directions about how to get there.
The points of interest are developed on the POI Friend's website. You can create the location or check out the more 5,000 user groups that have been created in the last few months.
"You could create a group for those going to a wedding with all the directions and information they need, or a hockey season with directions to every rink you might go to. It's limited only by your creativity," said Bill Mclean, co-founder of POI Friend.
Mclean says his service is the first of its kind. But GPS firms like TomTom are trying to offer more services such as traffic, weather and gas price information.
"People are starting to treat the coordinates for a location the same as they would a phone number or email address and we want to be able to find those places as easily as possible," he said.
Clearly a lot of people want help finding their way. Two research firms predict the global GPS market this year will be between $20 and $30 billion up from $13 billion three years ago.
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