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A glimpse into 2024’s emerging travel trends (iStock)

The world of travel is a kaleidoscope of experiences, ever-changing and adapting to the evolving tourism landscape. As we venture into 2024, the travel industry is facing a fascinating transformation, catering to increased demand for responsible travel options, wellness journeys, adventures for small groups, and personalized trips offered by travel consultants.

Responsible travel

Travellers are becoming conscientious globetrotters, embracing eco-friendly accommodation, carbon-neutral transportation, and attractions powered by renewable energy. The allure of "off-the-grid" destinations is on the rise, with places like Costa Rica, New Zealand, and Ecuador and the Galapagos Islands establishing themselves as the go-to for people who want a greener travel experience.

To promote conservation efforts, ensure the longevity of their habitats, and contribute to the well-being of local communities, many eco-tourism destinations are beginning to restrict or limit tourist numbers, making these experiences even more special and unique. However, this also means they may become more expensive over time, so if this is on your bucket list, you may want to work with a travel consultant to find the ideal destination for your next eco-trip.

Wellness-focused journeys

Another growing travel trend is trips focusing on wellness, where Canadians are prioritizing ways to rejuvenate their body and mind. It’s not uncommon for a vacation to be just as stressful as your life back home, as you’re rushing around trying to do all of the “top 10 must-see attractions” from a travel site, but the desire to rest and truly recharge is something people are eager to explore.

Places like spa retreats, hot springs, meditation centres, and natural getaways offer a therapeutic escape from the hustle of our daily lives. And after the last three years, that’s something everybody deserves.

Small-group travel

Building on the unpredictability of the past few years, people are paying more attention to travelling with small groups. Whether that’s with friends you haven’t been able to spend time with, or family who you want to celebrate with, or even going solo on a trip with soon-to-be new friends, opting for a group tour ensures you won’t be travelling alone. It also means you aren’t on the hook for planning out your days, so you can focus your time and energy on connecting with your travel companions while sharing new experiences.

To serve this growing trend, CAA Travel recently introduced Together. Groups by CAA Travel featuring all-inclusive pricing and exclusive benefits, catering to diverse preferences, from Tuscan villa retreats to cruising through the French Polynesia.

The role of travel consultants

While tech has made it so much easier to DIY a trip, it’s also made it difficult to find truly unique experiences. This has led to a renaissance of sorts for travel consultants.

Their experience and individualized touch can add immense value to trip planning. Travel consultants have swaths of knowledge and insights they can leverage to research, plan, and book the perfect travel arrangements, all at the best price for you. In particular, CAA Travel Consultants go the extra mile for CAA Members, providing exclusive benefits with trusted travel partners, so you can fill your days with everything from river cruises to guided tours, all around the world.

So if 2024 is the year you’re ready to try something special on your next holiday, there are plenty of unique and interesting options to explore. And if you want to let an expert do the legwork so you can focus on enjoying the trip, connect with a local CAA Travel Consultant, then start packing. Bon voyage!