Black Friday spending up in 2021, Shopify says; Plus, 5 of the hottest items
Shopify says shoppers broke a Black Friday record this year, with more than $2.9 billion in sales on its platforms, and a lot of shoppers got their bargains during the lunch hour.
The Ottawa-based e-commerce company says shoppers also spent more, on average, this year than they did last year, and more than two thirds of sales came from mobile devices.
The peak selling hour was 12 p.m. ET, with shoppers worldwide spending $3.1 million per minute at around 12:02 p.m. Shopify said a billion dollars in sales had already been made by 4 a.m. ET, four hours earlier than 2020.
Ottawa ranked fourth in the top five Canadian cities where shoppers were buying from, with Toronto topping the list. Calgary and Montreal were second and third, respectively, and Vancouver came in fifth. Ottawa also appeared in the top five for the most curbside pickup orders and local delivery orders.
Companies like Trexity are benefiting from that desire to have goods delivered to our doors.
“We’ve become a lot more accustomed to having things brought to us, it’s the convenience factor,” said CEO and co-founder Alok Ahuja. “But also, I think people in general are starting to value more time. I think getting things delivered is you putting a value on how important your time is.”
Shopify says its average cart price was $150.11 CAD, up from $128.50 last year, according to the company's statistics. Sixty-seven per cent of orders in Canada were made on a mobile device, up from 61 per cent. Last year's Black Friday sales total was $2.4 billion.
Clothes and accessories were the most popular items, followed by home and garden items, health and beauty products, food and beverages, and toys and games. Food and drink topped the list for local delivery orders.
Shoppers in London, England topped Shopify's global charts for sales. New York, Los Angeles, Brooklyn, and Chicago rounded out the top five cities worldwide.
Michelle Wasylshen, with the Retail Council of Canada, says the market is shifting to a blend of online and in-person shopping.
“Although online shopping is going to continue to be important, there’s certainly going to be a blend between the physical and online stores; that’s important now, and I think you’ll continue to see that evolve,” she explained, while adding that Black Friday's growth in 2021 is a sign people are feeling more confident. “Consumers are far more optimistic than they were last year and they have really have a strong desire to return to more normal holiday traditions and that includes shopping in stores.”
HOTTEST ITEMS IN 2021
According to Shopify, its top trending items are The Nugget couch, Luna Leggings, the HydroJug Black Friday bundle, the Luxe Core sheet set from Brooklinen, and the Perfect Pot.
The average cart price worldwide was $101.20 USD, up from $90.70 last year.
The company also says 23,000+ tonnes of carbon removal was funded to counteract emissions from the delivery of every order placed on Shopify’s platform on Black Friday
Shopify powers more than 1.7 million merchants worldwide in 175 countries.
CTVNews.ca Top Stories
NEW After hearing thousands of last words, this hospital chaplain has advice for the living
Hospital chaplain J.S. Park opens up about death, grief and hearing thousands of last words, and shares his advice for the living.
BREAKING Police cordon off Iran consulate in Paris where man threatens to blow himself up: French media
French police cordoned off the Iranian consulate in Paris on Friday, where a man was threatening to blow himself up, Europe 1 radio and BFM TV.
Some Canadian families will receive up to $620 per child today
More money will land in the pockets of some Canadian families on Friday for the latest Canada Child Benefit installment.
BREAKING Iran fires at apparent Israeli attack drones near Isfahan air base and nuclear site
An apparent Israeli drone attack on Iran saw troops fire air defences at a major air base and a nuclear site early Friday morning near the central city of Isfahan, an assault coming in retaliation for Tehran's unprecedented drone-and-missile assault on the country.
American millionaire Jonathan Lehrer denied bail after being charged with killing Canadian couple
American millionaire Jonathan Lehrer, one of two men charged in the killings of a Canadian couple in Dominica, has been denied bail.
Ottawa to force banks to call carbon rebate a carbon rebate in direct deposits
Canadian banks that refuse to identify the carbon rebate by name when doing direct deposits are forcing the government to change the law to make them do it, says Environment Minister Steven Guilbeault.
Ontario woman loses $15,000 to fake Walmart job scam
A woman who recently moved to Canada from India was searching for a job when she got caught in an online job scam and lost $15,000.
After COVID, WHO defines disease spread 'through air'
The World Health Organization and around 500 experts have agreed for the first time on what it means for a disease to spread through the air, in a bid to avoid the confusion early in the COVID-19 pandemic that some scientists have said cost lives.
Prince Harry formally confirms he is now a U.S. resident
Prince Harry, the son of King Charles III and fifth in line to the British throne, has formally confirmed he is now a U.S. resident.