Pabst and KD, together at last? Ontarians encounter new alcohol marketing
New marketing for alcohol at a gas station in Ottawa pairs Pabst Blue Ribbon and Kraft Dinner. (Tim Tierney/X)
Ontarians had their first opportunity Thursday to purchase alcohol in convenience stores as the province made changes to buying rules.
The change is also an introduction to new marketing, including a suggestion from a Circle K sign that customers try a can of Pabst Blue Ribbon alongside Canadian cupboard staple Kraft Dinner.
Ottawa councillor Tim Tierney posted an image of the combination recommendation to X on Thursday.
He and guest host Andrew Pinsent weighed the pros and cons of convenience store pairings on Newstalk 580 CFRA's Ottawa Now.
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