Ottawa Senators announce 3-year helmet sponsorship deal
The Ottawa Senators will have a sponsor on their helmets for the next three seasons when playing on the road.
The Senators announced a partnership with Ottawa-based software company Kinaxis to have their logo emblazoned on players’ white road helmets through the 2024-25 season.
The Kinaxis logo will be displayed on the Senators helmets for the first time on Oct. 13, when the Sens visit Buffalo, N.Y. to face the Sabres in their regular season opener.
“This represents an exciting new partnership with a local success story that operates on the global stage,” said Senators president of business operations Anthony LeBlanc in a news release. “We share common philosophies towards partnering for success, investing in our community and positive employee engagement and look forward to working with Kinaxis for many years.”
Kinaxis's headquarters is located on Palladium Drive, a short distance from the Canadian Tire Centre. The company makes supply chain management and sales software for large corporations. It went public in 2014 and is listed on the Toronto Stock Exchange.
“On behalf of the hundreds of employees based in Ottawa, it is a privilege to partner with such an amazing team,” said Kinaxis CEO John Sicard.
NHL teams have been including sponsorships on players’ gear this season. The Toronto Maple Leafs announced the word “Milk” would appear on jerseys in partnership with the Dairy Farmers of Ontario. RBC is the sponsor on Montreal Canadiens jerseys.
CTVNews.ca Top Stories
Quebec nurse had to clean up after husband's death in Montreal hospital
On a night she should have been mourning, a nurse from Quebec's Laurentians region says she was forced to clean up her husband after he died at a hospital in Montreal.
Northern Ont. lawyer who abandoned clients in child protection cases disbarred
A North Bay, Ont., lawyer who abandoned 15 clients – many of them child protection cases – has lost his licence to practise law.
Bank of Canada officials split on when to start cutting interest rates
Members of the Bank of Canada's governing council were split on how long the central bank should wait before it starts cutting interest rates when they met earlier this month.
Maple Leafs fall to Bruins in Game 3, trail series 2-1
Brad Marchand scored twice, including the winner in the third period, and added an assist as the Boston Bruins downed the Toronto Maple Leafs 4-2 to take a 2-1 lead in their first-round playoff series Wednesday
Cuban government apologizes to Montreal-area family after delivering wrong body
Cuba's foreign affairs minister has apologized to a Montreal-area family after they were sent the wrong body following the death of a loved one.
'It was instant karma': Viral video captures failed theft attempt in Nanaimo, B.C.
Mounties in Nanaimo, B.C., say two late-night revellers are lucky their allegedly drunken antics weren't reported to police after security cameras captured the men trying to steal a heavy sign from a downtown business.
What is changing about Canada's capital gains tax and how does it impact me?
The federal government's proposed change to capital gains taxation is expected to increase taxes on investments and mainly affect wealthy Canadians and businesses. Here's what you need to know about the move.
New Indigenous loan guarantee program a 'really big deal,' Freeland says at Toronto conference
Canada's Deputy Prime Minister Chrystia Freeland was among the 1,700 delegates attending the two-day First Nations Major Projects Coalition (FNMPC) conference that concluded Tuesday in Toronto.
'Life was not fair to him': Daughter of N.B. man exonerated of murder remembers him as a kind soul
The daughter of a New Brunswick man recently exonerated from murder, is remembering her father as somebody who, despite a wrongful conviction, never became bitter or angry.