The Ottawa RedBlacks new mascot is a throwback to the capital's history as a lumber town.

A smiling, axe wielding, and muscled lumberjack complete with a Jay Leno looking chin is Ottawa's new mascot.

The RedBlacks have launched a naming contest to provide the mascot with a complete identity.

The mascot was unveiled to an enthusiastic Ottawa's 67's crowd at Canadian Tire Centre today.

Ottawa residents have been quick with reaction on Twitter and Facebook  to the mascot's image.

CTV Sports Director Terry Marcotte will introduce the mascot on CTV Ottawa News at 6 tonight  with Graham Richardson and Carol Anne Meehan.