Not your mom's ginger ale: cannabis infused drinks to hit shelves in December
In a change that will likely have an even greater effect on the market than legalization of recreational cannabis itself, new drinks and edibles are set to hit Canadian storeshelves in mid-December for people who want to try marijuana, without smoking it.
Tweed opened up it's new production facility on Tuesday, displaying new products including a product called Bakerstreet and ginger ale.
"There's really nothing like this in the world," said Canopy Growth Corporation CEO Mark Zukelin.
Tweed plans to produce more than 30 pot-infused products included edibles, and beverages that replicate the effects of alcohol.
"Onset, duration, intensity," said Zukelin.
"And we can deliver it with no hangover, no calories, and make it taste great."
The beverages range in flavour and taste, and have a content of THC from 2 mg., to 10 mg.
But the cannabis giant isn't stopping there. In a partnership with Almonte's Hummingbird chocolate, Tweed will also be churning out dark and milk chocolate edible Cannabis product.
"We have some of the world's best cannabis chocolate," said Hummingbird Chocolate owner Drew Gilmour.
"Matching it with Tweed's cannabis is a marriage made in heaven, it's something new and extraordinary."
There are currently three chocolate bars which each contain 10 mg. of THC.
Cannabis edibles became legal in Canada Oct. 17, but licensed sellers then had to give Health Canada 60-day notice in which the federal agency reviewed the products, meaning the earliest they can hit store shelves is mid-December.
Tweed's products will only be available and sold through licensed retail shops across Canada.
A Deloitte report estimates the Canadian edibles market will be worth upwards of $2.7 billion dollars.