Ottawa Senators announce 3-year helmet sponsorship deal
The Ottawa Senators will have a sponsor on their helmets for the next three seasons when playing on the road.
The Senators announced a partnership with Ottawa-based software company Kinaxis to have their logo emblazoned on players’ white road helmets through the 2024-25 season.
The Kinaxis logo will be displayed on the Senators helmets for the first time on Oct. 13, when the Sens visit Buffalo, N.Y. to face the Sabres in their regular season opener.
“This represents an exciting new partnership with a local success story that operates on the global stage,” said Senators president of business operations Anthony LeBlanc in a news release. “We share common philosophies towards partnering for success, investing in our community and positive employee engagement and look forward to working with Kinaxis for many years.”
Kinaxis's headquarters is located on Palladium Drive, a short distance from the Canadian Tire Centre. The company makes supply chain management and sales software for large corporations. It went public in 2014 and is listed on the Toronto Stock Exchange.
“On behalf of the hundreds of employees based in Ottawa, it is a privilege to partner with such an amazing team,” said Kinaxis CEO John Sicard.
NHL teams have been including sponsorships on players’ gear this season. The Toronto Maple Leafs announced the word “Milk” would appear on jerseys in partnership with the Dairy Farmers of Ontario. RBC is the sponsor on Montreal Canadiens jerseys.
CTVNews.ca Top Stories
Widow looking for answers after Quebec man dies in Texas Ironman competition
The widow of a Quebec man who died competing in an Ironman competition is looking for answers.
Tom Mulcair: Park littered with trash after 'pilot project' is perfect symbol of Trudeau governance
Former NDP leader Tom Mulcair says that what's happening now in a trash-littered federal park in Quebec is a perfect metaphor for how the Trudeau government runs things.
World seeing near breakdown of international law amid wars in Gaza and Ukraine, Amnesty says
The world is seeing a near breakdown of international law amid flagrant rule-breaking in Gaza and Ukraine, multiplying armed conflicts, the rise of authoritarianism and huge rights violations in Sudan, Ethiopia and Myanmar, Amnesty International warned Wednesday as it published its annual report.
Photographer alleges he was forced to watch Megan Thee Stallion have sex and was unfairly fired
A photographer who worked for Megan Thee Stallion said in a lawsuit filed Tuesday that he was forced to watch her have sex, was unfairly fired soon after and was abused as her employee.
Amid concerns over 'collateral damage' Trudeau, Freeland defend capital gains tax change
Facing pushback from physicians and businesspeople over the coming increase to the capital gains inclusion rate, Prime Minister Justin Trudeau and his deputy Chrystia Freeland are standing by their plan to target Canada's highest earners.
U.S. Senate passes bill forcing TikTok's parent company to sell or face ban, sends to Biden for signature
The Senate passed legislation Tuesday that would force TikTok's China-based parent company to sell the social media platform under the threat of a ban, a contentious move by U.S. lawmakers that's expected to face legal challenges.
Wildfire southwest of Peace River spurs evacuation order
People living near a wildfire burning about 15 kilometres southwest of Peace River are being told to evacuate their homes.
U.S. Senate overwhelmingly passes aid for Ukraine, Israel and Taiwan with big bipartisan vote
The U.S. Senate has passed US$95 billion in war aid to Ukraine, Israel and Taiwan, sending the legislation to President Joe Biden after months of delays and contentious debate over how involved the United States should be in foreign wars.
'My stomach dropped': Winnipeg man speaks out after being criminally harassed following single online date
A Winnipeg man said a single date gone wrong led to years of criminal harassment, false arrests, stress and depression.