Gas promotions to lure and keep customers are on the rise just as price as the pumps soar.

The price at the pumps in Ottawa is now close to the 1.30 a litre mark.

Ottawa's Novotel hotel is offering gas cards for guests booking rooms.

" We're looking at a lot of families, because it's tough when people are trying to take a vacation and go away not cost an absolute fortune and also any leisure traveler" explained Kimberly Wilson at Novotel.

And car sharing is surging in popularity.

Ottawa based Vrtucar says his business has grown to a membership of more than two thousand members.

There are more than 100 vehicles available at spots thoughout the capital.

"There's no direct cost to you from a gas perspective for using our cars,"says President Wilson Wood

Vrtucar members pay to use a car based on time and distance. The price includes the cost of gas.

Ottawa gas prices are a bargain compared to Vancouver where motorists are filling up today at close to 1.50 a litre.