A 51-year-old male is dead following  a crash on Highway 17 east of Pembroke.

Emergency crews were called the scene of the head-on collision near Greenwood Rd. shortly before 2pm.

The man, a passenger in an SUV, was pronounced dead on scene.

Two others, a 19-year-old woman who had been driving the SUV,  and the 33-year-old male driver of  a pick-up truck, were hurt.  Police say the woman's injuries were critical.  She was airlifted to hospital. .

Highway 17 is closed in both directions betweenn Greenwood Road and Whitewater Rd.  Detours are in place.