Is shopping on Black Friday worth it?
Just ask James McLaren. “I got my TV last year for $500 and it was normally $1,500” he says.
And it’s not just TVs. Many retailers offer deep discounts on Black Friday, the first Friday after American Thanksgiving and the traditional start of the U.S. Christmas shopping season.
It is, however, still a relatively new phenomenon in Canada.
So, with that in mind, welcome to our Black Friday Survival Guide.
Step One: Set your alarm.
Many stores are opening as early as 6am on Black Friday. And line-ups can start outside the door hours ahead of time. That’s because some of the deepest discounts apply to doorcrasher specials, items that are only available in limited quantity. “While quantities last there are many different items we want to push out of the door,” says Jason De Sousa, a Sales Associate with Future Shop. “And people are going to want to get them before you, obviously.”
Step Two: Plan ahead
OK, maybe this should have been step one. Know what you want and where you need to go to get it. This involves checking flyers and websites (including the fine print about limited quantities.) There are even Black Friday apps. Cadillac Fairview has one for Ottawa’s Rideau Centre. “That will help you navigate the mall on Black Friday and let you know what’s happening,” says Rideau Centre General Manager Cindy VanBuskirk.
Some shoppers will even visit a store in advance to plan the fastest route from the door to the deal they want. That's hardcore.
Step three: Use the buddy system
Shopping with a friend has a couple of benefits. You can split up and scope out the deals faster. And your buddy can watch your bags while you shop, especially if you’re trying on apparel.
Step four: Dress for stress
Assume you’re going to be in long lines and jostling crowds. Wear shoes comfortable for standing in. It could also get warm, so layers are a good idea. And keep your wallets, purses, handbags and shopping bags secure.
Speaking of secure, don’t leave your valuables visible in your car in a busy parking lot. Best to lock them in the trunk.
Step five: Stay calm and have fun
Remember, it’s only shopping. Many of the deals are day-long discounts that don’t require you to be there too early. If the store is crowded, be patient. And, if the deal you’re looking for happens to be sold out, don’t take it out on store staff. Says Jason De Sousa with a chuckle, “No, don’t go crazy.”
After all, there’s always Boxing Day.
Do you have a Black Friday shopping tip? (Other than "stay home!" We already know that one.) Let us know below.
